Arizona Athletic Grounds Names PepsiCo Official Soft Drink Partner

Arizona Athletic Grounds (AAG), one of the largest sports and entertainment complexes in North America, announced a founding partnership with PepsiCo, naming the company its official soft drink partner. The seven-year deal carries a multimillion-dollar value through the length of the contract.

Under the partnership, a broad lineup of beverages from PepsiCo and its allied brand partners — including Gatorade, Pepsi, Mountain Dew, Starry, Aquafina, LIFEWTR, Starbucks, Celsius, Alani Nu and Rockstar Energy — will be served across the 275-acre campus, spanning concessions, fieldhouses, the sports bar, the food court, the performance center and all outdoor competition venues. The agreement also includes signage, digital and IPTV inventory, and year-round activation rights at AAG’s marquee tournaments and events.

AAG welcomed nearly 3 million visitors in 2025 and 1.8 million so far in 2026 (up 6%). The campus has hosted numerous national events including serving as a 2026 FIFA World Cup Base Camp for the Türkiye Men’s National Soccer Team, the PPA Tour, MLS NEXT, Tribe Basketball, Major League Pickleball, Nike EYBL, USA Basketball, and Special Olympics Arizona.

“Partnering with PepsiCo, the iconic brand known around the world, will help to further enhance the athlete and fan experience at AAG,” said Mike Burke, CEO of Arizona Athletic Grounds. “PepsiCo matches our focus on excellence and growth, and we’re excited to bring our brands together in a way that improves the youth sports landscape.” Shay Hobby, Senior Vice President, West Region, PepsiCo Beverages U.S., added: “Sports have a way of bringing people together, and Arizona Athletic Grounds is the destination for athletes, families and fans to experience this together all year-round. PepsiCo is thrilled to partner with AAG and deliver the strength of our beverage portfolio to a campus that attracts major athletes from across the country.”